How are your social media programs performing?

Sites like Twitter, Facebook, Linkedin and Pinterest are only as effective if you utilize them correctly.

Review your goals. Who are you trying to reach and what do you want them to do? Your audience is unique to your business. When you define your goals, your prospects become your customer.

Review your customer comments. Whether right or wrong, the customer comments can give you a good idea of how people are rating your quality or service. Feedback can be harsh but it is important to know what is said so that steps can be taken to correct problems or issues and put you on top.

Evaluate your brand position. To ensure brand consistency, accuracy and effectiveness, you need to check that everything from product information, to profile pictures to product headers contain consistent logos, images, and color schemes.

Scheduling time on a regular basis to review your social media can make a big difference in your revenue.

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